I led the rebrand and digital overhaul, overseeing strategy, design direction, and execution across branding, web, marketing, and business development tools. My role spanned research, systems thinking, and hands-on design—ensuring the studio’s creative voice scaled without losing authenticity.

Scope of Work

• Brand expansion & visual system development
• Website redesign and UX strategy (Webflow)
• Pitch deck and proposal system design
• Marketing and social asset creation
• Research and business development support
• Layout design, copy editing, and photo editing

The Challenge

While NRP Artworks’ creative output was strong, its outward-facing brand still reflected a single-artist practice. This limited how the studio was perceived by clients evaluating larger-scale commissions, multi-disciplinary teams, and higher-budget projects.

The challenge was to elevate the brand without diluting the artistic voice—creating clarity, credibility, and structure that could support growth while remaining rooted in the work itself.

Strategy & Approach

• Studio-Scale Brand Expansion
  Extended the existing visual identity into a flexible brand system capable of supporting multiple collaborators, larger commissions, and a wider range of client-facing applications—without diluting the studio’s artistic voice.
• Client-Facing Proposal Systems
  Designed a modular pitch deck and proposal framework that allowed NRP Artworks to present projects with clarity, consistency, and confidence, directly supporting competitive bids and larger-budget opportunities.
• Website as a Business Tool
  Rebuilt the website in Webflow to shift the experience from an artist portfolio to a studio-forward platform, emphasizing services, process, and credibility while keeping the artwork central.
• Unified Visual Language Across Touchpoints
  Aligned branding, web, and marketing assets through consistent layout systems, typography, and visual hierarchy to ensure a cohesive, professional presence across proposals, digital marketing, and client communications.

The Outcome

The result was a cohesive brand and digital system that repositioned NRP Artworks as a credible, studio-scale creative operation. The new tools supported clearer communication, stronger proposals, and larger opportunities.